If you’re in business, you know that having the right logo is critical. A logo is the public face of your company, and can even become iconic under the right circumstances. A commercial awning is a great place to display your logo that will benefit both the interior and the exterior of your building. If you have been thinking of a commercial awning for your business, but haven’t thought much about the logo displayed on it, consider these tips to help you create a functional, unique logo that “pops” on your awning.
Considering wordmark is essential for your brand and in the design for your awning. The wordmark is the clean, crisp, and modern presentation of words, or bringing the root of your company out in the typography of the words. In other words, using a font for your words that is at once simple, clean, and iconic. Carefully planning out the wordmark of your business is critical for making it stand apart from the pack.
Logos comprised of pictures of simple objects are some of the most effective branding companies can utilize. The picture of an apple can instantly bring to mind Apple, one of the most recognizable companies in the world. When you make a picture the logo of your company, you are, in fact, naming the company after the picture. You can combine a pictorial logo with your wordmark to create an instantly recognizable brand that, naturally, you can use on the commercial awning of your building.
A simply designed abstract logo, conversely, can be just as recognizable and effective as a pictorial logo. While the executives at Nike didn’t like the “swoosh” logo at first, it became one of the most iconic logos of all time after being used in commercials and their products. One could argue the entire value of the company could be based off the brand inherent in that “swoosh”. Once again, you can combine your abstract iconography with your wordmark on your commercial awning to create a memorable first impression for your business.
Have it Made in the Shade
Ready to get the perfect commercial awning with your logo for your business? Carroll Awning Company has the expertise and equipment to make and install the perfect commercial awning to give your business a cool historic flair. We can design, create, and install custom canopies and awnings all year long. You can check out some of our commercial awning work in the Baltimore area here. For a free estimate and to get started designing your dream awning, give us a call at 1-800-999-5617 or visit us online. To see examples of our work, follow us on Facebook, Twitter, Google+, and LinkedIn.