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The Importance of Curb Appeal for Business

Posted on Friday, July 10th, 2015 at 5:55 pm.

We grow up learning to not judge a book by its cover but the truth is that many of us do. First impressions play a huge role in how people perceive others. The same works for businesses as well although it seems to be often ignored. Impressions take only a split second to make but can last for a lifetime. Many times customers may not know about your business until they see it for the first time. So what makes good curb appeal?


A restaurant patio with an awning provides great curb appeal.

A restaurant patio with an awning provides great curb appeal.

Evaluating the Curb Appeal


A good first step to good curb appeal is to evaluate. Try driving or walking by your business and asking yourself: can I see my signs from the street? Is my store easy to find? Would someone understand what my business is? Also look into the parking situation and determine if your parking lot is safe and convenient for your customers.

Signs Pointing to Your Business


Having the proper the signage might be one of the most important steps in creating curb appeal. Without it, customers will not be able to find your business or understand what it is about. Make sure that the signage is not cluttered and looks aesthetically pleasing. This means having good graphic designs and checking for signs of wear and tear.

Commercial Awnings


Commercial awnings provide great value to the aesthetics of your business and work with many different industries. Awnings add a layer of sophistication and elegance to curb appeal. In addition, awnings bring a distinct visibility to your store front, making it easier to see your business. Awnings also provide more than just looks as they can provide shelter and block UV rays. As with signage, good graphic design on your awnings will go a long way with first impressions.

Atmosphere for Restaurants


Other than making delicious food another goal of restaurants is to create an atmosphere where people can enjoy themselves. What’s nicer than having a meal and some drinks while hanging out in good weather? Restaurant patio awnings add to the décor and theme as well as help guests enjoy themselves while being protected from the elements so they can enjoy their evening comfortably. This extra time spent enjoying their evening will mean added revenue and could entice people walking by to join in the party. There is also the option of getting a retractable awning that provides versatility in curb appeal.


Overall, 70% of first-time sales at restaurants, lodging facilities, golf courses, wineries, and retail shops are the result of good curb appeal. If people can’t find your business, how will they shop there?

Call Carroll Awning Today!


Carroll Awning provides the best quality energy efficient awnings and frames for any business or restaurant, as well as homes and apartments, for any time of the year. For a free estimate, call 1-800-999-5617 or click here to contact us online.

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