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How a Business Awning Can Improve Your Company’s Branding

Posted on Thursday, May 6th, 2021 at 10:46 am.
carroll architectural shade business awning

A custom business awning can do a lot to enhance your company’s branding.

In addition to providing shade and functional and comfortable outdoor spaces, business awnings are proving to be especially effective at marketing. Even a simple design can display your company’s name, street address, and phone number so passersby and visiting customers can take note of them. However, you can use your business awning as more than just basic signage. A beautifully designed business awning can do a lot to improve your company’s branding and help create a lasting impression for your customers. 

An Awning Creates a Positive First Impression

A business awning completes the exterior appearance of your business. New awnings can provide instant style to a building and attract interest from prospective customers. You can use a business awning to help reflect the personality of your company. If you are a candy store, auto repair shop, spa, fine dining restaurant, accountant, or lawyer, your awning can be designed to suit that business. When your awning is consistent with the rest of your marketing, it heightens the public awareness of your business and strengthens your company’s brand. 

The Advantages of Graphic Design Elements

No matter the style of your business, new awnings can give your location a distinct personality. That is why it is essential to include your logo, corporate colors, or other business-specific visual elements. Whether you are part of a national franchise, or an independent company, using visual elements to reflect your company’s identity helps establish that identity in the memory of your customers. 

You can discuss with your awning design the best colors and fabrics for your building. Some business owners want an awning that fits seamlessly with their exterior design, while others wish to add bold contrast. 

The advanced technology available for awnings means that you can apply numerous graphic images, logos, and designs to your business awning. Your awnings can be art, in addition to a way to advertise your company.

Quality Awnings Represent Your Business Well

If you keep old awnings or signage up on your business, it doesn’t represent your company or brand very well. Replace old, shabby signage with brand new, top-quality awnings from a manufacturer you can trust. A business awning from Carroll Architectural Shade will be long-lasting and beautiful. A high-quality business awning will impress your customers, attract passersby, and leave a lasting impression that extends to your company.


Through our combined locations in Baltimore, Maryland, and Washington, D.C., Carroll Architectural Shade provides innovative craftsmanship, superb service, competitive pricing, and unfailing attention to detail for customers throughout Maryland and Virginia.

Our highly skilled craftsmen design and custom manufacture shade products in house, including commercial awnings, residential awnings, retractable awnings, roll up curtains, aluminum awnings, and flat metal canopies. Founded in 1958 by James Carroll Sr., and still family-owned by his sons today, Carroll Architectural Shade remains committed to delivering top quality craftsmanship and service.

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