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3 Ways A New Storefront Awning Can Enhance Curb Appeal

Posted on Thursday, April 8th, 2021 at 10:28 am.
carroll architectural shade storefront awning

A storefront awning is an opportunity for attracting customers and informing them about your business.

As a business owner, you are always trying to help your business be found, to be inviting, and to be remembered. An excellent way to attract new customers, welcome them in, and keep them coming back is to add an attractive new awning to your storefront. These business awnings can be designed to enhance your curb appeal and provide strong branding for your business that is memorable and appealing to your customers. If you want to learn how a new storefront awning can boost your curb appeal, read on for the primary three ways you can creatively use your awning.

Turn Your Awning Into an Ad

Signage is a crucial aspect of your business’s curb appeal. Letting people know that you’re there is the first step in building a customer base and creating a relationship between your store and your community. However, just adding a large “open” sign doesn’t quite cut it. To add value and increased appeal, your store signage should: 

  • Be visible from the sidewalk by customers walking or driving by
  • Clearly communicate what your business is by the name and sign graphics

By using a storefront awning as signage, you can communicate a lot about your business’s personality and style. When designing an appealing awning, remember to: 

  • Choose a unique color or pattern
  • Add your logo or business name so it’s visible from multiple angles and longer distances
  • Add smaller awnings over multiple entry points if you don’t have a single entrance

Let Your Awning Direct Your Customers

It is essential that your customers understand where they can enter and exit your business. If you’re a restaurant and have a specified order pick-up area or want to differentiate between bar and dining room entrances, this should also be specified. A new storefront awning can help you direct customers to your store, and once there can give them more specific information. Additionally, a bold visual marker like an awning can provide customers with a visual point of reference to remember and use to spot your business in the future. 

Brand Your Business From the Outside In

When you want your storefront to stand out from the rest, you may typically add a few attractive visual elements. Benches, potted plants, a welcome mat, and a chalkboard with the daily specials can all be ways to draw customers to your shop. A storefront awning can not only join those items in attracting customers but provide a shady spot for your benches or flower pots, as well as your customers. Your awning will protect your decor and your entrance from the sun and rain, so your entrance will continue to look its best no matter the weather. 

Your storefront is like a front porch for your business. By adding a new storefront awning designed to be beautiful, informative, and functional, you’re creating an eye-catching entrance that your customers can’t wait to visit. 


Through our combined locations in Baltimore, Maryland, and Washington, D.C., Carroll Architectural Shade provides innovative craftsmanship, superb service, competitive pricing, and unfailing attention to detail for customers throughout Maryland and Virginia.

Our highly skilled craftsmen design and custom manufacture shade products in house, including commercial awnings, residential awnings, retractable awnings, roll up curtains, aluminum awnings, and flat metal canopies. Founded in 1958 by James Carroll Sr., and still family-owned by his sons today, Carroll Architectural Shade remains committed to delivering top quality craftsmanship and service.

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