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How Awnings Can Enhance Your Business Visibility

Posted on Thursday, June 17th, 2021 at 1:58 pm.
carroll architectural shade business visibility

A new awning can increase your business visibility by clearly showing off your store’s essential information.

Aside from providing excellent goods and services to your customers, visibility is perhaps one of the most important keys to the success of your business. Visibility can come in different forms, including a website and a business awning. Visibility ensures that as many people see your business as possible. Those people are made aware of what your company provides and why people should visit. New awnings from Carroll Architectural Shade can help you boost the visibility not only of your brand but of your physical storefront. Read on to learn more about what business visibility can do for your store. 

Your Awnings Can Draw In Customers

For a business to succeed, they need customers. Often, new customers will need to be attracted and drawn in by advertising and business visibility techniques. Your awning should be visible and coherent for any passersby. When your business name and logo are consistent across your advertising, people can effectively spot your awning. Additionally, you can list the products or services you provide alongside your logo. Using these techniques, your awning can provide passing customers with a brief but powerful introduction to your store. 

Showcase Your Expertise

Business visibility tools also allow you to show your customers and potential business partners the expertise you hold in your industry. For instance, your awning can feature your business’s name as well as its date of establishment. This is a common way to tell customers how long you have been in business and how much experience you have. When a customer sees a company that has existed for 50 years, they know that the business is stable, reliable, and experienced. In the store, you should also feature any awards or certifications you have won to further demonstrate your expertise. 

Attract Potential Business Partners

In addition to attracting customers with your beautiful, informative awnings, you may also attract potential business partners. Partners can help you build your business by providing money, personal expertise, or a connection to a wider range of customers around the city, state, or country. Business awnings and signage are crucial for creating the impression of a business that knows exactly what it is and what it can do. Your customers and potential partners will notice that confidence and be eager to see you in action. 


Through our combined locations in Baltimore, Maryland, and Washington, D.C., Carroll Architectural Shade provides innovative craftsmanship, superb service, competitive pricing, and unfailing attention to detail for customers throughout Maryland and Virginia.

Our highly skilled craftsmen design and custom manufacture shade products in house, including commercial awnings, residential awnings, retractable awnings, roll up curtains, aluminum awnings, and flat metal canopies. Founded in 1958 by James Carroll Sr., and still family-owned by his sons today, Carroll Architectural Shade remains committed to delivering top quality craftsmanship and service.

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